Brand Focus — Wet n Wild Beauty

Happy Monday!

CL and I are officially on summer break, it’s gonna be tough I already know it but we’re gonna pull through! XD

Anyway, I did a One Brand Focus post long long ago and I thought I could bring those back! 😀

I had the idea to do this specific post and video a long time ago because I have a bunch of WnW products. I did go to the store to get whatever else I was missing which wasn’t much, and honestly not that expensive either.

A truth: I filmed this video back in March and have been sitting on it. I know, shame on me, lol. It was meant to be an extra for when I didn’t have anything else to upload, but I felt like it was time to do it because I found out something about this brand and I thought it was the perfect time to address it AND publish my post and video.

Wet n Wild is no longer CONSIDERED cruelty-free.

I’m absolutely GUTTED you guys! They were my favorite brand so these news were quite shocking to me. I just found out last Wednesday (29th) and this was news as of May 22nd!

What doesn’t sit right with me is that they out-right LIED about their presence in mainland China, so I lost some respect for them. Their products are still at risk for non-routine post market testing, which to me, is not right. They’re putting their integrity on the line for profit. Now I am on a mission to look for another affordable brand.

You all know how much I love WnW products, I rave about them all the time it seems like and constantly recommend their products but now… oh well..

Let’s get on with this post, I will give you all my thoughts / mini reviews on these products because I don’t plan on doing full reviews on these anymore.. With the exception of Friday’s post, the Coloricon Rose in the Air palette.

---

EYE & LIP PRODUCTS

Starting with their Ultimate Brow Retractable Brow Pencil; a new product. I tried it for the first time in my video and wasn’t sure about it. I still don’t know whether I like it or not. The tip is triangular but I think I was just used to the Benefit Brow Pencil, which is flat. This one did lose its shape a bit, but I do currently feel as though it takes me a while to do my brows with this one. Perhaps I need to practice more with it. Overall, not a bad product. I just prefer a flat tip for precise lines.

The Photofocus Eye Shadow Primer is another new one. I liked it instantly. It’s so good! Its texture feels silky and smooth and it went on my eyelids nicely. Didn’t make my eyelids feel dry and I didn’t notice any creasing. Maybe it will also depend what I use on top of it (i.e. concealer or heavy bases for cut-creases). I need to use it more.

I have already given my full review of the Coloricon Rose in the Air Palette, so I won’t go into too much detail here. Overall, the palette impressed me. The shades felt so buttery smooth and they blended well. For the price, I honestly can’t fault it. Super good.

The Megaliner Liquid Liner in Black; tried it for the first time in my video. I was literally considering repurchasing this one when I ran out. It’s so good, the tip is fine and precise and it doesn’t tug on the skin. I was thinking about replacing my NYX one with this.. Guess that’s not happening anymore.

Lastly for eye makeup, the Lash-o-Matic Mascara & Fiber Extension Kit; a new one. I didn’t really see a difference at first and there are times when it works fine and others when it doesn’t. Applying all three steps is very tricky in my opinion because I’m not getting consistent results every time I use it. I might have to keep playing with it some more and experiment and see what works best, but I still feel like this mascara is too much trouble and it shouldn’t be.

For lips, the Velvet Lip Crayon in Turnt Orange; love that it goes on smoothly. Granted it doesn’t have an insane pigmentation, but I still like it for everyday use. You do need several swipes to build up the color, but it’s really nice and velvety smooth.

---

FACE PRODUCTS

Starting with their Photofocus Face Primer; I’ve have this product for a while and it has been my go-to. It feels like a moisturizer and it’s the perfect in-between of dewy and matte. Makes my makeup stay all day long. I’m bummed because I was really thinking about repurchasing this one too.

The Photofocus Concealer in Light Medium Beige was a new one (I just realized it’s not pictured!!). Their shade range is TERRIBLE, but I managed to find one to fit my skin tone. It’s medium coverage at best, not dewy and not matte, perfect in-between. Covered my dark circles quite well. It does oxidize a bit, but not as bad as the NYX HD Studio Photogenic Concealer.

I’ve had their Photofocus Foundation in Bronze Beige for a while and I really like it. It’s a matte foundation, but I go overboard with my setting sprays to keep my face a bit hydrated lol. Either way, I like how it wears, it doesn’t cake. I would say it’s medium coverage with some buildability.

Next is the Megaglo Contouring Palette Contour in Dulce de Leche; this one is in my project pan and I really like it. They only have two shades but I find the formula to be quite good. It blends well, it’s not orange, the powders are velvety smooth, little to no kickback and fallout.

I’ve had this Coloricon Blush in Apricot in the Middle for a while and I love it! It’s my go-to for spring and summer because it’s a nice peachy shade. It is a bit shimmery which I don’t typically love, but this blush is one of those exceptions because it gives my skin a natural luminosity and I love that! There is a lot of kickback so I advice to tap off the excess.

The Megaglo Highlighting Powder in Precious Petals I was looking for everywhere for literal months. It was never stocked! When I finally got it I loved it! It’s more rose gold so it does have those rosey undertones, but I can get away with it because of the strong gold reflects it has in it, which looks good against my skin tone. I got lucky with this shade. Anyway, it’s very pretty and very pigmented! Looks gorgeous and it’s so buildable!

Lastly, the Photofocus Cucumber Setting Spray; another new one. I had tried another setting spray that was okay but not the best. I figured I couldn’t go wrong with a cucumber setting spray. It felt really refreshing and hydrating, I think it will be perfect for summer!

---

So that’s it you guys! I feel so sad that I won’t be buying WnW’s products anymore because they’re such an affordable brand and most of their products I can recommend! I guess I will be looking into more of Essence’s and Covergirl’s products because I don’t feel like I’ve explored those brands as much.

Do you guys like Wet n Wild products?
Which are your favorites?
Will you be picking up some of these?

Find me on social media:

Instagram | Twitter | YouTube | Pinterest